Benefits of an MVP for startups

July 16, 2022

As a startup, do you plan to develop a groundbreaking product that will set the standard in the industry? If this is the case, you can consider a minimum viable product (MVP). By taking this approach, startups can save money and time by developing an MVP product that satisfies the requirements of actual users and develops in response to user feedback. In this article, we define what it means to develop an MVP, discuss the purpose of MVPs, explore how to develop an MVP product, and provide you with the benefits of MVP for startups before you begin to develop an MVP.

What does MVP mean?

A minimum viable product (MVP) is a version of a product with just enough functionality to validate an idea during the early stages of development and attract early adopter customers. The minimum viable product (MVP) can aid product teams in industries such as software to develop a software MVP by collecting valuable user feedback to develop and improve their MVP product as soon as possible. 

How can startups develop a minimum viable product?

Here's what every startup may need to know if they want to develop an MVP:

1.    Figure out what consumers want

You must first determine if the market wants your product or service. Conduct a thorough market analysis to determine how you can set your product apart from the competition. Once you finish this exercise, here are two things you should have discovered:

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  • Long-term goal: Since you know the market inside and out, you need to set a long-term objective and be ready to answer questions like "what the company intends to achieve," "what metrics you would use to measure your goals," and so on.
  • Success metrics: Metrics for success may vary from industry to industry. To easily monitor your progress, you may first establish what success looks like.

2.  Create a user flowchart

Visualizing a customer's experience as you develop your product or service is crucial. Invest some time into getting to know their routines and habits. Putting yourself in the user's position and making decisions from there is the key.

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3.  Draw up a "pain and gain" chart

After putting yourself in your user's shoes, carefully note any difficulties they might encounter and the solutions your product or service will offer. With this test, you can see if you have the potential to be an asset to your organization.

4.  Determine the specific features you want to offer

You are now ready to begin identifying which features you wish to include in your minimum viable product. To set the right priorities, it's essential to consider both what the customer wants and what the user needs.

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Benefits of building an MVP for startups

Here are the top six reasons why it is vital to develop an MVP for startups

 

1. It allows you to try out novel ideas for business

The primary benefit of creating a minimum viable product for your startup is the ability to put your business ideas to the test. A company can test the market interest in its MVP product concept by releasing a stripped-down version for users to try and provide feedback before investing in developing the full product. Using this data, developers can fine-tune the app's features to meet users' needs better. 

 

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If the final product has a lot of bells and whistles, it will be difficult for the startup to make any changes without rewriting the whole thing from scratch. A famous brand that created an MVP is Instagram. Instagram wasn't always a platform for sharing photos. Its initial inspiration came from the idea of incorporating GPS functionality. However, its creators intended to adjust the overall concept after the product was released.

 

2. It helps you formulate a plan for earning money from your work

Every new company hopes to find success with a product they create. Because of the plethora of options available, businesses often struggle to settle on the most effective method of generating revenue from their products. Testing a software MVP is your startup's best course of action in this situation. This test will show the company whether or not this strategy is fruitful or if other steps are needed to monetize the product.

by Dragan Sukurma 


3. It helps you verify consumer interest

The goal of creating a minimum viable product (MVP) is to learn what features and design decisions are successful and which are not. The primary goal is also to gain insight into customer needs, not directly selling or acquiring them. Many businesses mistakenly believe their product satisfies a demand from customers when, in fact, this is not always the case.

 

by Noah Jacobus


The product is either unnecessary because other solutions have emerged or are already commercially available. Startups can use MVPs to gauge interest in their idea before making a significant financial commitment. To better differentiate itself in the market, your startup can either redesign the product solution in light of these findings or develop an entirely new product. The application of any product requires thorough user research to guarantee that the product in question is the best possible answer to the problems the target market faces.

 

4. It can help cut costs effectively

Developing and releasing a unique piece of software is costly and time-consuming. You could lose a lot of money on the business side if the product concept as a whole doesn't pan out.

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In contrast, developing a minimum viable product requires little to no funding and little risk. A minimum viable product (MVP) requires only the most fundamental features and thus only requires the development team's involvement for a limited amount of time. You can begin investing more carefully once your startup has gained enough traction to acquire users and learn more about the product through the MVP.

 

5. It gives potential investors enough information to make decisions

Many startups have to rely on the support of their investors to launch a new product. Having this support allows you to sell your product confidently. You could have the most groundbreaking idea in history, but winning over investors and getting funding for your startup is still challenging. 

by Tahsin Tahil


All projects carry some degree of uncertainty, so investors need reassurance before putting down money. Accordingly, a viable software MVP can lessen the impact of that possibility. When you raise more money from investors, you can put that money toward improving your product application and attracting even more backers.

 

6. Speeds up MVP product launch

Emerging startups are constantly vying to outdo one another in releasing groundbreaking new products to the market first. With an MVP in place, they can reach out to their ideal customers with minimal investment of time and money. This is how your startup can benefit from early testing and feedback with a rapid product launch.

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Key Takeaway for Startups

Developing a minimum viable product (MVP) is an exciting journey requiring developers and customers to work closely together. In this situation, both the brand and the consumer have a hand in shaping the final product. Making a minimum viable product is necessary if you want to launch a new venture. The best part is that after releasing an MVP, you can get honest feedback and adjust your product or service accordingly. We hope this article is a valuable resource to help you make a practical decision.

We only live once, but if we do it right, once is enough.

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