7 traits to look for in a cofounder for your startup

January 2, 2023
Joash Ojeyokan
September 2, 2022
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Starting a business is a big undertaking, and having a co-founder by your side can make the journey a lot easier.

But not just any co-founder will do. It's important to choose someone who shares your vision and values, and who has the skills and experience necessary to help your startup succeed.

Here are seven traits to look for in a co-founder for your startup:

Shared vision and values

It's crucial that you and your co-founder are aligned on the direction you want to take the business. This means having a shared vision for the future of the company and being in agreement on the values that will guide your decision-making.

Complementary skills and expertise

Look for a co-founder who has skills and expertise that complement your own. For example, if you're strong in marketing, you might want a co-founder who has a background in technology or finance.

Good communication and collaboration skills

Starting a business is all about communication and collaboration. Look for a co-founder who is able to effectively communicate their ideas, listen to others, and work well in a team.

Adaptability and flexibility

Starting a business often involves pivoting and adjusting course. Look for a co-founder who is adaptable and flexible, and who is able to roll with the punches and pivot when necessary.

Passion and dedication

Starting a business requires a lot of hard work and dedication. Look for a co-founder who is passionate about the business and willing to put in the time and effort to make it a success.

Trustworthiness and reliability

Your co-founder is someone you'll be working closely with and relying on, so it's important to choose someone you can trust and count on. Look for a co-founder who is reliable and responsible.

A growth mindset

Starting a business is all about learning and growing. Look for a co-founder who has a growth mindset and is open to learning new things and trying new approaches.